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Beyond advertising: This American Life's journey from 0 to 50% subscription revenue
This American Life is one of the most celebrated podcasts in the world - and they've quietly reforged their business model. Within their first year of launching subscriptions, fan revenue grew to 25% of total revenue, with a challenge from Ira to reach 50%.
In this session, Supercast draws on this and other creator case studies to give you the playbook: the offer, the messaging, and the strategy that turns loyal fans into paying subscribers. Your audience (and your P&L) will thank you for it.
In this session, Supercast draws on this and other creator case studies to give you the playbook: the offer, the messaging, and the strategy that turns loyal fans into paying subscribers. Your audience (and your P&L) will thank you for it.
