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Why Your Corporate Podcast Shouldn't Be Trying to Hit the Top 100
Your corporate podcast doesn't need to hit the Top 100, and trying to is probably making it worse. Chasing a broad chart audience means competing with entertainment shows for listeners who don't buy what you sell, and it pulls your podcast away from the things it's actually good at. The real prize is depth and access: a 30 minute conversation that demonstrates expertise to the right small audience, and a standing excuse to spend an hour with anyone in your industry. Joined by Lee Bibbring (Love Velo), Becky Wallace (Agency Hackers), Arish Shah (Nothing Ventured) and Josh Silverman (Third Space), this panel looks at four very different shows that have ignored the charts and built something more valuable instead.
Speakers
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