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Mind If We Talk... Scale? : How a Branded Podcast Climbed the Global Charts
BetterHelp’s deep footprint in podcast advertising is well-documented. But what happens when the world's largest podcast advertiser steps behind the mic to become the creator? BetterHelp’s Mind If We Talk recently became one of the first branded podcasts to achieve chart rankings around the globe - an incredible feat in a crowded market.
In this session, BetterHelp and Acast will unpack the playbook behind this milestone. Attendees will learn how BetterHelp successfully transitioned from host reads to owning a chart-topping narrative, how they maintain authenticity at a massive scale, and how the brand is thoughtfully experimenting with video in season 2, as the industry evolves.
In this session, BetterHelp and Acast will unpack the playbook behind this milestone. Attendees will learn how BetterHelp successfully transitioned from host reads to owning a chart-topping narrative, how they maintain authenticity at a massive scale, and how the brand is thoughtfully experimenting with video in season 2, as the industry evolves.
Speakers
Sponsored by:
