Data to Dollars: The Power Of AI-Powered And Actionable Audience Intelligence To Land Advertising - Even If Your Audience Is Small
24 May 2023
Ask The Experts
Artificial Intelligence is fast transforming many industries, so what does it mean for podcasting and how can AI be leveraged to grow your show? Melinda Wittstock is the CEO and Founder of the AI-powered Podopolo, where AI "matchmaking" algorithms connect podcasts to pre-qualified audiences as well as contextual and topically-relevant advertising for shows that never before qualified for ad placement. The bottom line for podcast monetization is that data equals dollars, and that's why Podopolo is the first to provide deep and actionable audience insights to podcasters so they can better understand, engage and grow audiences, while benefiting for the first time from multiple new or additional revenue streams not possible before. Melinda shares how Podopolo's AI is transforming the podcast ecosystem, as well as practical ways every podcaster can leverage generative AI tools like Chat GPT to create or repurpose content, grow audience, increase productivity, and make money from podcasting.