Ask The Experts

GEO, or Generative Engine Optimization, is the next frontier of performance marketing — and for audio, the implications are uniquely disorienting. Audio has long existed in a relatively self-contained ecosystem — RSS-native, algorithmically insulated, with its own discovery and distribution logic. But as LLMs reshape how consumers find and engage with content across the web, that closed world is opening up in ways the industry is still reckoning with. How does a medium built on listening adapt when the most powerful new gatekeepers don't listen at all? In this panel, we'll explore what it means to create and promote podcasts in the era of LLM dominance — and what the GEO revolution means for advertisers operating across both audio and AI-driven search. How do you build a podcast with an eye toward ranking in ChatGPT? What's the right strategy to drive sales from listeners and grow your brand's presence in LLM results? We'll also venture into stranger territory: a near-future where podcasts are produced less for human ears than for AI agents — content engineered to be "heard" by models, ranked higher, and surfaced to more agents in a self-reinforcing loop. Are we ready — as advertisers, publishers, and listeners — for what comes next?