Businesses and brands are shifting towards delivering their messages direct to consumers. In the podcast space, this is seeing a trend of more businesses moving into the private podcast space. This allows communities to build and interact directly with the audience. Using a variety of case studies and industry insights, Oli and Marianne will discuss key ways that companies are owning their audience to: Create added value to existing members/subscribers Improve internal communications and build company culture Drive additional revenue streams Build a community to educate and motivate to succeed in sector