Ask The Experts

Join Cameron Hendrix and Jim Ballas of Magellan AI for a candid look at how the podcast market is evolving across the US, Canada, UK, Ireland, Germany, France, and Australia. We’ll break down where spend is accelerating, where it’s flattening, and how advertiser behaviour is shifting. Using Magellan AI’s global dataset, we’ll highlight who’s driving spend, how ad loads and placements are changing, and how new brands are shaping the next phase of growth. We’ll also show how campaigns differ by market, from ad load to placement and approach, and what that means for planning and buying. If you plan, buy, or sell podcast media, this session will help you focus on what’s working now and where to adjust.