Podcast popularity continues to soar in the UK and is projected to reach 25 million listeners in the next few years. Tried and true digital audio advertising methods must continue to evolve to ensure that engagement, brand recall, interactions and more are reaching the right audience at the right time. Depending on the budget and goals, brands and advertisers must continually find the right intersection between creative production, delivering optimal listener engagement and overall efficiency when it comes to maximizing the podcast ecosystem to reach their target audience. Rowan Hamill, Director, Business Development at AdsWizz, will lead a discussion between industry experts on the methodology, technology, and solutions available to maximize relevance and engagement with growing podcast listeners.