)
)
){kind=logo}
The Next Step for Video Podcasts: Build Formats, Not Episodes
YouTube is the default home. Netflix is buying in. Apple Podcasts and Spotify are on board. Sponsors are looking for attention. The audience has split three ways: listeners, watchers, and clip scrollers. But most video podcasts have to settle for a generic look, and advertisers for uncreative spots.
Rob Chandler argues that constraint has gone, and with it, programme formats should become the focus: distinctive visual identities, season-led looks, sets that match the show, built at podcast cadence and cost.
For producers, publishers, networks, and the brands backing them.
Sponsored by:
