Contextual advertising is a powerful tool for buyers who want to reach their target audience in the most engaging way. In this panel, we will explore how contextual works and how to avoid inappropriate placements, how to use modelling to apply data points to shows based on their context, and how to leverage branding opportunities in podcasting. The panel will feature experts from the audio industry experts Paul Cranwell, VP of Strategic Partnership at Adtonos, Roger Cutsforth Co-Founder at audioadpro, Matt Hopper Co-founder and Creative Director at Trisonic and Bryan Barletta, Founder of Sounds Profitable as the moderator.