Ask The Experts

Reaching sports fans has never been more complex—or more opportunity-rich.
What was once dominated by linear television has evolved into a fragmented ecosystem spanning streaming,
podcasts, social platforms, and creator-driven content. Today’s sports fan doesn’t live in one place—they move
fluidly across formats, platforms, and communities throughout the day.
So how do brands, publishers, and marketers actually reach them?
This interactive “Ask the Experts” session brings together leaders across media, marketing, and measurement to
unpack how sports audiences are engaged in today’s multi-platform world.
• How sports media consumption has evolved across platforms
• The role of podcasts, social creators, and emerging channels in fan engagement
• The difference between reach, attention, and trust across platforms
• How brands can build effective, cross-platform strategies to connect with fans
• What it takes to authentically engage sports audiences in a fragmented landscape
This session is built for marketers, media buyers, and publishers looking to better understand how to reach—and
resonate with—the modern sports fan.