Brand Works Programme

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Brand Works, in association with Campaign Magazine

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Brand Works, in association with Campaign Magazine, is a centre-piece of The Podcast Show, where brands and advertisers come together with the rest of the podcasting industry.

Listen to talks from brands who have already committed to the podcasting space and those trusted production companies who are creatively driving the content. Plus, inspirational case studies and data driven discussions about this area of huge potential growth for brands.

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25 May 2022
    • Industry Pro
    • New Creator
    Brand Works
    We peel back the onion that is podcast advertising, the layers unfolding opportunities and growing complexity as the market expands on a global stage.
    • Industry Pro
    • New Creator
    Brand Works
    Finding Your Format: Brand should not mean Bland
    This fast paced and interactive session from Fresh Air Production demonstrates how bespoke creative concepts can help you stand out from the crowd.
    • Industry Pro
    • New Creator
    Brand Works
    Radio and podcasts: working in partnership
An entertaining fireside chat featuring Radio X’s Johnny Vaughan
    Podcasts. That’s the word sitting atop more and more radio partnership briefs. But why?
    • Industry Pro
    • New Creator
    Brand Works
    Why Ears Can't Buy Brands
    As advertising increases in podcasting, how can you cut through and build an emotional connection? Join us to investigate the difference between active and passive listening, using immersive storytelling techniques to combat ad avoidance and why podcast advertising is such an influential tool to build trust and an emotional affinity with your target customers. Do you want your brand to be heard, or listened to?
    • Industry Pro
    • New Creator
    Brand Works
    In Car Entertainment - How podcast search & discovery is influencing next generation entertainment experiences for passengers
    With around 49% of podcast listenership happening in the car, the auto industry has already captured some critical learnings on how these next generation entertainment experiences are revolutionizing car journeys. Join the conversation with leading auto experts from Cariad Technology and Gracenote, the podcast search and discovery expert and find out how the media industry can apply some learnings from the connected car user experience.
    • Industry Pro
    • New Creator
    Brand Works
    Podcasts for purpose and storytelling with Meta, Puffin and Good Energy
    In this session, we share three successful case studies of brands who have bought their stories to life through podcasting. Touching on technology, children’s books and green energy, we learn how brands can tap into the power of audio and connect with listeners authentically. We’ll discuss the brand’s original objectives, the process of making the podcast and share data around success and KPIs.
26 May 2022
    • Industry Pro
    • New Creator
    Brand Works
    Building greatness, brick-by-brick: The LEGO Group’s journey into podcasting
    Podcasts have become a pivotal part of The LEGO Group’s marketing mix for adults in the UK. Starting from nothing, piece-by-piece, and over time, the UK team have built up their presence in podcasting. From dipping their toe in the water through host reads with credible talent, they’ve ramped up to co-creating a whole branded content series, At Your Leisure with Sue Perkins on Global Player.
    • Industry Pro
    • New Creator
    Brand Works
    The new future for independent podcasters; working together to support podding and benefit advertisers, with tech.
    Audio is multi-million-pound industry – and independent podcasters are finally getting a bigger slice of the pie. Podcast platform Captivate gives all creators the freedom and flexibility to make podcasting their own, including putting the power of monetisation in their hands.
    • Industry Pro
    • New Creator
    Brand Works
    Audio - Anything is Possible
    We will discuss why sound is so critical in podcast ads. With podcast listening still predominantly done via headphones - having people's undivided attention – the effectiveness of ads, especially host reads, has been proven.
    • Industry Pro
    • New Creator
    Brand Works
    The Listener Landscape: Are You Listening?
    Whilst many predicted that the commute quash created by COVID might curtail listenership growth, the opposite in fact has proved true. With consumption ever on the rise, so too is ad spend. Join Acast and Nielsen as they reveal new international insights on the Listener Landscape and emphasize what makes Podcasting such a prime potential platform for advertisers. Our speakers will discuss the effectiveness of this medium showing how exposure drives lift, particularly across upper funnel KPIs, as well as share some execution best practice.
    • Industry Pro
    • New Creator
    Brand Works
    Branded Podcasts: Unlock audience growth
    In this session, we’ll run through the low hanging marketing fruit that all brands should be activating for their podcast.

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