Podcasts have become a pivotal part of The LEGO Group’s marketing mix for adults in the UK. Starting from nothing, piece-by-piece, and over time, the UK team have built up their presence in podcasting. From dipping their toe in the water through host reads with credible talent, they’ve ramped up to co-creating a whole branded content series, At Your Leisure with Sue Perkins on Global Player.
Audio is multi-million-pound industry – and independent podcasters are finally getting a bigger slice of the pie. Podcast platform Captivate gives all creators the freedom and flexibility to make podcasting their own, including putting the power of monetisation in their hands.
We will discuss why sound is so critical in podcast ads. With podcast listening still predominantly done via headphones - having people's undivided attention – the effectiveness of ads, especially host reads, has been proven.
As advertising increases in podcasting, how can you cut through and build an emotional connection? Join us to investigate the difference between active and passive listening, using immersive storytelling techniques to combat ad avoidance and why podcast advertising is such an influential tool to build trust and an emotional affinity with your target customers. Do you want your brand to be heard, or listened to?
Whilst many predicted that the commute quash created by COVID might curtail listenership growth, the opposite in fact has proved true. With consumption ever on the rise, so too is ad spend. Join Acast and Nielsen as they reveal new international insights on the Listener Landscape and emphasize what makes Podcasting such a prime potential platform for advertisers. Our speakers will discuss the effectiveness of this medium showing how exposure drives lift, particularly across upper funnel KPIs, as well as share some execution best practice.
With around 49% of podcast listenership happening in the car, the auto industry has already captured some critical learnings on how these next generation entertainment experiences are revolutionizing car journeys. Join the conversation with leading auto experts from Cariad Technology and Gracenote, the podcast search and discovery expert and find out how the media industry can apply some learnings from the connected car user experience.
In this session, we share three successful case studies of brands who have bought their stories to life through podcasting. Touching on technology, children’s books and green energy, we learn how brands can tap into the power of audio and connect with listeners authentically. We’ll discuss the brand’s original objectives, the process of making the podcast and share data around success and KPIs.