Brand Works Programme

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Why Ears Can't Buy Brands

25 May 2022
Brand Works
Industry Pro , New Creator
Why Ears Can't Buy Brands
As advertising increases in podcasting, how can you cut through and build an emotional connection? Join us to investigate the difference between active and passive listening, using immersive storytelling techniques to combat ad avoidance and why podcast advertising is such an influential tool to build trust and an emotional affinity with your target customers. Do you want your brand to be heard, or listened to?
Speakers
Oli Walters, Head of UK sales - Podfront UK
Charlotte Mitchell, Account Manager - Podfront UK

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