Brand Works Programme

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The Listener Landscape: Are You Listening?

26 May 2022
Brand Works
Industry Pro , New Creator
The Listener Landscape: Are You Listening?
Whilst many predicted that the commute quash created by COVID might curtail listenership growth, the opposite in fact has proved true. With consumption ever on the rise, so too is ad spend. Join Acast and Nielsen as they reveal new international insights on the Listener Landscape and emphasize what makes Podcasting such a prime potential platform for advertisers. Our speakers will discuss the effectiveness of this medium showing how exposure drives lift, particularly across upper funnel KPIs, as well as share some execution best practice.
Speakers
Cathy Heeley, International Lead, Media Analytic - Gracenote, Nielsen
Bianca Bush, Commercial Insights Manager UK & Ireland - Acast

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