Brand Works Programme

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The new future for independent podcasters; working together to support podding and benefit advertisers, with tech.

26 May 2022
Brand Works
Industry Pro , New Creator
The new future for independent podcasters; working together to support podding and benefit advertisers, with tech.
Audio is multi-million-pound industry – and independent podcasters are finally getting a bigger slice of the pie. Podcast platform Captivate gives all creators the freedom and flexibility to make podcasting their own, including putting the power of monetisation in their hands. Now that Global acquired Captivate at the end of 2021, it means that independent podcasters have access to the DAX programmatic advertising platform and Global Player. In this session, founder of Captivate Mark Asquith talks to James Hickman, Managing Director of Global Player, about the two companies working together to support independent podcasters and benefit advertisers. Discover: How Captivate and Global are working together to support podcasters Where brands earn ROI by investing in audio Why centralised analytics are the future for podcasters and brands How Captivate is working with Global to go bigger

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