Brand Works Programme

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Podcasts for purpose and storytelling with Meta, Puffin and Good Energy

25 May 2022
Brand Works
Industry Pro , New Creator
Podcasts for purpose and storytelling with Meta, Puffin and Good Energy
In this session, we share three successful case studies of brands who have bought their stories to life through podcasting. Touching on technology, children’s books and green energy, we learn how brands can tap into the power of audio and connect with listeners authentically. We’ll discuss the brand’s original objectives, the process of making the podcast and share data around success and KPIs.
Speakers
Tom Austin Niel, Head of Brand and Social - Penguin Random House Children’s
Ian McKee, Head of Communications - Good Energy
Hannah Russell, Founder & CEO - Mags Creative

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