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Radio and podcasts: working in partnership An entertaining fireside chat featuring Radio X’s Johnny Vaughan

25 May 2022
Brand Works
Industry Pro , New Creator
Radio and podcasts: working in partnership An entertaining fireside chat featuring Radio X’s Johnny Vaughan
Today, radio and podcasts are far from being competing media. They can – and do – work in tandem to deliver fantastic multi-platform campaigns for advertisers. We’re seeing a new frontier of creative with advertisers following audiences to podcasts that create intimate, authentic settings. Ultimately, brands can be more than a sponsor – they can be part of the conversation. Sit in on a cosy fireside chat with Johnny Vaughan, host of Radio X’s 4til7 Thang, and Chris Baughen, Head of Podcast at Global, hosted by Tony McAllister, Global’s Partnership Innovation Director. Learn: Where radio and podcasting can work together How podcasts can form part of a multichannel campaign What podcasters can do to ensure that brands are showcased at their very best
Chairperson
Tony McAllister, Partnership Innovation Director - Global
Speakers
Johnny Vaughan, Presenter - 4til7 Thang, Radio X
Chris Baughen, Head of Podcast - Global

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