Today, radio and podcasts are far from being competing media. They can – and do – work in tandem to deliver fantastic multi-platform campaigns for advertisers. We’re seeing a new frontier of creative with advertisers following audiences to podcasts that create intimate, authentic settings. Ultimately, brands can be more than a sponsor – they can be part of the conversation. Sit in on a cosy fireside chat with Johnny Vaughan, host of Radio X’s 4til7 Thang, and Chris Baughen, Head of Podcast at Global, hosted by Tony McAllister, Global’s Partnership Innovation Director. Learn: Where radio and podcasting can work together How podcasts can form part of a multichannel campaign What podcasters can do to ensure that brands are showcased at their very best