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The Big Opportunity: How Leading Brands Are Using Podcasts To Drive Revenue And Results

25 May 2023
Brand Works
We all know how great podcasts are. But why are podcasts such a huge opportunity for advertisers? Campaign interviews 3 leading advertisers on how podcasts fit into their wider marketing strategy: what works, what fails, and how podcasts have driven advertising strategy and ROI.
Chairperson
Gideon Spanier, UK Editor-in-Chief - Campaign
Speakers
Richard Mashiter, Media & Content Director - Mars
Richard Hill, Chief Technology Officer & Chief Marketing Officer - Pogust goodhead
Jennifer Litherland, Senior Global Advertising & Media Manager - TUI
Helen Carter, Head of Channel Engagement - Barclays
Campaign
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