The Advertising Landscape UK
This keynote will be the debut of The Advertising Landscape UK - Podcasting's Place in a Multichannel Ecosystem. Sounds Profitable Partner Tom Webster, and Ben Robins, Founder of Sound Insights, will present highlights from a survey of over 5,000 consumers of ad-supported media in the UK. Topics covered will include the reach of media platforms from audio to video and social, the comparative effectiveness of those platforms for advertising messages, and how each fares in terms of trust and attention.
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