Brand Works Stage

Podcasting has evolved from a direct response channel into one of the most complex and rapidly changing media ecosystems in advertising. What started with baked-in host-read ads and pixel-based attribution has expanded into video podcasts, programmatic buying, social amplification and cross-platform monetization strategies that increasingly blur the lines between channels.

While monetization opportunities have multiplied, measurement has become more fragmented. 

Join Matt Drengler (Head of Partnerships, Podscribe) and Ashley Simmons (Account Director, Ad Results Media) in this session to explore the evolution of podcast ad measurement and what it means for advertisers trying to balance growth, accountability and measurable performance. The conversation will examine how platforms and publishers are creating new monetization paths while simultaneously introducing measurement silos that channel transparency and optimization.