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Press Play on Programmatic: The Podcasts Powering Brand Performance
As the media landscape becomes more fragmented and AI reshapes how inventory is valued, one channel is quietly outperforming expectations: audio. Often overlooked and underpriced relative to its impact, digital audio is emerging as a critical lever for brands looking to drive efficiency, unlock incremental reach, and build lasting consumer connections.
This conversation brings together leaders from Expedia, SiriusXM, and The Trade Desk to explore how podcasts are evolving from a supporting channel to a strategic cornerstone of omnichannel campaigns. Through the lens of Expedia’s real-world buying strategy, we’ll unpack how programmatic audio is helping brands extend beyond CTV, discover new audiences, and make every media dollar work harder.
This conversation brings together leaders from Expedia, SiriusXM, and The Trade Desk to explore how podcasts are evolving from a supporting channel to a strategic cornerstone of omnichannel campaigns. Through the lens of Expedia’s real-world buying strategy, we’ll unpack how programmatic audio is helping brands extend beyond CTV, discover new audiences, and make every media dollar work harder.
Speakers
