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The Opportunity for Measurement at the Intersection of Podcasting and the Creator Ecosystem
The line between podcasting and the creator economy is blurring fast, and measurement solutions have their eyes on the horizon. This panel will bring together leading brands, agency stakeholders, and measurement experts to discuss where our priorities need to be in the future. As podcasters evolve into multi-platform creators, campaigns now span audio RSS feeds, video platforms, social media, and clipping channels. How should performance be defined right now, and where do we go next with measurement?
Chairperson
