Brand Works Stage

Getting your brand into the right podcasts is no longer just an awareness play. It’s a discoverability strategy. With 71% of podcast creators now making video content, according to Sounds Profitable research, a single brand appearance doesn’t just reach listeners. It lives on YouTube, gets picked up editorially, and increasingly surfaces in AI-powered search. Muck Rack’s What Is AI Reading Report found that YouTube can be a dominant source for LLMs, a signal of just how important video content has become for podcasters looking to earn AI visibility. The brands winning attention today are the ones who understand how these channels compound. In this fireside chat, Molly DeMellier, Head of Communications at Sounds Profitable, and Natan Edelsburg, Chief Partnerships Officer at Muck Rack, draw on original research from both organizations to explore how brands can build a presence that earns visibility others can’t buy.