The Truths That Make Brands Think Differently about Podcasts

21 May 2026
Brand works Stage

‘Isn’t everyone just skipping the ads?’ 
“What if downloads are low?’ 
‘Isn’t  an expensive way of reaching customers?
“Is anyone actually listening?’ 

We’ve heard every objection in the book and read most of them in our emails too. Fresh Air delves into our original research to disprove the myths and tell the truths about what Podcasting delivers for Brands. 

We'll also share real results and measurable outcomes from our work with major brands, alongside insights from leading media agencies and the marketers proving that podcasts deliver.

Speakers
Richard Blake
Richard Blake, Director of Marketing - Fresh Air
Michaela Hallam
Michaela Hallam, Director of Content - Fresh Air