With Elizabeth Day and Peloton Advertisers need to be sure that their media spend is accountable and their marketing efforts move the needle. As podcasts become more targeted, more measurable, and more creative, they’re becoming the logical next channel in a brand’s marketing toolkit. Podcast royalty Elizabeth Day (How to Fail) to discuss the power of brands getting involved in podcasting and going beyond the host-read ad to become part of the fabric of the show. In this case study, you’ll hear from a brand using podcasts as a key part of their marketing mix, leaning on the unique relationship between podcaster and listener. Discover: • Advertisers and podcasters working together on brand messaging • Creative marketing concepts that extend beyond a host-read ad • How audiences respond to podcast advertising • Amplification – the Global difference on-air, online and outdoor