There is no one way that a podcast should sound, there is no blueprint, there are no rules (well within reason). The holy grail is to craft a podcast that people love listening to, that also effortlessly emanates everything you stand for and believe in, all without ever sounding like a sales pitch. A Life More Wild, the hit podcast from nature holiday company Canopy & Stars is the perfect example of this. As a brand, they exist to help people re-connect with nature, and this is also exactly what the podcast does. In this session, Alice Cottingham, PR Manager and Emily Enright, Head of PR at Canopy & Stars, and Gareth Evans, founder of branded podcast agency 18Sixty explain how they developed and produce a podcast that ‘sounds exactly like their brand’, and how it’s become an integral part of their whole content marketing strategy - whilst also proving a powerful tool, as a certified B-Corp, to share their values.