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How To Align Your Brand With Your Branded Podcast

24 May 2023
Brand Works
Everyone with a podcast needs to establish a brand. For companies, this can be especially challenging. Should they create a unique brand identity for their podcast? Or should the show act as an extension of its current brand? In this presentation, the team at Quill takes the audience through common mistakes that companies make when creating their own podcast -- from ideation to execution. They outline how to give your branded podcast its own voice while retaining a strong connection to the company and why building a brand for your podcast is similar to creating a marketing strategy.
Chairperson
Fatima Zaidi, Founder & CEO - Quill Inc
Speakers
Rae Votta, Global Podcast Content Lead - Netflix
Harry Morton, Founder - Lower Street
Nick Howard, Podcast Architect - Boston Consulting Group
Tom Webster, Partner - Sounds Profitable
CoHost Quill logo
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