Everyone with a podcast needs to establish a brand. For companies, this can be especially challenging. Should they create a unique brand identity for their podcast? Or should the show act as an extension of its current brand? In this presentation, the team at Quill takes the audience through common mistakes that companies make when creating their own podcast -- from ideation to execution. They outline how to give your branded podcast its own voice while retaining a strong connection to the company and why building a brand for your podcast is similar to creating a marketing strategy.