)
)
){kind=logo}
The Power of Content Curation: Driving Scale, Quality, and Measurable Outcomes in Audio
As programmatic audio matures, the industry is shifting from fragmented inventory and unclear signals toward curated, high-quality marketplaces that deliver both scale and precision. This session explores how advances in AI-powered categorization, supply packaging, and signal validation are transforming how audio is bought and sold – making it easier for buyers to activate against trusted, brand-safe inventory while enabling publishers to unlock greater value from their content.
Bringing together perspectives from across the ecosystem, this discussion will examine how curation is driving stronger outcomes on both sides of the market, from increased reach and efficiency for advertisers to higher CPMs, improved fill rates, and greater overall demand for publishers. The conversation will also unpack what it takes to build a more transparent, effective audio marketplace, and where the biggest opportunities lie as investment in the channel continues to grow.
Bringing together perspectives from across the ecosystem, this discussion will examine how curation is driving stronger outcomes on both sides of the market, from increased reach and efficiency for advertisers to higher CPMs, improved fill rates, and greater overall demand for publishers. The conversation will also unpack what it takes to build a more transparent, effective audio marketplace, and where the biggest opportunities lie as investment in the channel continues to grow.
Speakers
Sponsored by:
