If They Don't Click, They Don't Watch

20 May 2026
The Creator First Stage
Creator

Everyone judges a book by its cover - they do the same for content. Why would anyone click on your podcast? What could possibly drive them to want to listen or watch when there are an unlimited amount of other options? 

In this session we'll dive into the psychology of the click and what creators and brands need to know to stand apart.

Chairperson
Jordan Schwarzenberger
Jordan Schwarzenberger, CEO and Co-Founder - Arcade
Speakers
Ruth Fitzsimons
Ruth Fitzsimons, Director of Digital - Bauer Media Ireland
Callum McIntyre
Callum McIntyre, YouTube Strategist and Founder - Velocity