Attention Spans are Shrinking, Or Are They?

21 May 2026
The Creator First Stage
Creator , Industry
This session will unpack the 'battle for attention' and break down whether attention spans really are shrinking. Should content really be getting shorter, or is there an appetitie for more? We're sharing the deeper insights behind the content and discussing if attention spans are shrinking or if there's not a quantity problem but a quality problem.
Speakers
Matt Amys
Matt Amys, Head of Content - Side +
Danny Lorimer
Danny Lorimer, Creative Director - Sony Pictures Television’s new Digital Studio