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Why Your Podcast Isn't Making Money Yet
You've been told your listener numbers are too small to matter. They're not. The model being used to measure your value was never designed for the kind of media you're making.
Most creators are asking the wrong question. They're asking how do I get more listeners, when the more important question is, do I actually understand the value I bring to listeners and the value of the listeners I already have?
This taster workshop is for creators who are building something great but can't yet translate it into sustainable income. In this session, we go beyond downloads-and-ads to help creators see and articulate the value of what they've already built.
Attendees will work through a practical self-audit that moves them from knowing how many people are listening to understanding who those people actually are, what drives them to show up, and what they are in a position to do as a result.
Together, we'll identify who is actually in your audience, what they're worth, and to whom, so you can make better decisions about your content, your positioning, and where your real monetisation opportunity sits.
Most creators are asking the wrong question. They're asking how do I get more listeners, when the more important question is, do I actually understand the value I bring to listeners and the value of the listeners I already have?
This taster workshop is for creators who are building something great but can't yet translate it into sustainable income. In this session, we go beyond downloads-and-ads to help creators see and articulate the value of what they've already built.
Attendees will work through a practical self-audit that moves them from knowing how many people are listening to understanding who those people actually are, what drives them to show up, and what they are in a position to do as a result.
Together, we'll identify who is actually in your audience, what they're worth, and to whom, so you can make better decisions about your content, your positioning, and where your real monetisation opportunity sits.
