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Who's Buying Listeners? Podcast Paid Marketing Strategies Demystified
You've found the perfect story, hosts, and sound design, your episodes are published, congrats! Now the (real) work begins: getting your show in front of the right audiences. What kinds of marketing campaigns work for which shows? How can I cut through the noise and find my show's next cohort of super fans? What kind of media buying should I use and what results can I expect? How much should I pay for guaranteed downloads, and how do I know if they're real? Branded and community-driven podcasts are leading the way for testing audience development and marketing techniques. Join this session for real case studies to show you what works and what doesn't.
