Coleman Insights provides research and strategic guidance to help podcasting clients build their brands and develop great content.

While download data can offer valuable consumption information, it doesn’t tell you the “why”. Coleman dives deep into tastes, trends, and perceptions to better understand target consumers and increase audience engagement. Led by Vice President/Consultant Jay Nachlis, Coleman Insights has been a leader in video podcasting research, debuting the first landmark study focused on the topic.

Whether the goal is gathering pre-launch intelligence or seeking guidance on an existing show, utilize podcast research from Coleman Insights as part of your strategic plan.