IAB UK is the industry body for digital advertising, bringing together media owners, agencies, ad tech and brands to tackle shared challenges, celebrate digital innovation, and help businesses prepare for the future. These core principles inform everything we do, which spans research, events, lobbying, training and much more. The rise of digital audio and podcasting is a central part of our work, measuring spend on audio and podcast as part of our Digital Adspend report, running Podcast Upfronts annually since 2019, and hosting The IAB UK Podcast, now in its 14th season.