Indie Business Stage

The smartest podcast companies are already using AI to increase output, expand audience reach, and unlock new revenue opportunities without compromising creativity or quality. One of the businesses leading that shift in the UK is Message Heard.

In this session, founder Jake Warren explains how his company evolved from a traditional audio production business into a multi-platform content studio developing IP built for audio, video and social from the outset. Rather than replacing human creativity, AI has enabled Message Heard to build smarter workflows that help teams move faster, maximise the value and lifespan of content, increase output with existing resources, and develop formats designed to succeed across multiple platforms.

This session explores the rise of human-led, AI-accelerated production, platform-native commissioning strategies, and the “make once, monetise everywhere” mindset reshaping the future of podcast businesses.

You’ll leave this session with practical takeaways, real-world examples, and a clearer understanding of how AI can help creative businesses scale content more effectively, reach audiences in new ways, and unlock greater commercial potential in the next era of podcasting.