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IP: What It Is & How to Make Money From It
Your IP isn’t just legal jargon. It’s your ideas, your formats, your shows and, if handled properly, your most valuable asset.
In this practical, straight-talking session, we break down what intellectual property actually is, why it matters more than ever, and how it can be developed into meaningful, long-term revenue.
You’ll hear from an IP specialist and Rusty Quill, who have successfully built a business by turning ideas into scalable IP.
Together, they’ll unpack the fundamentals of ownership, protection and control, before getting into the commercial reality: licensing, adaptation, brand building, and how to create value beyond the original podcast.
Expect clear explanations, practical guidance, and honest insight into what works, what doesn’t, and where creators often leave money on the table.
If you’re making audio, this session will give you a sharper understanding of how to protect what you create and make it work harder for you.
