Inner Circle Programme

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How to market your podcast to Generation Z

26 May 2022
Inner Circle
Industry Pro , New Creator
Generation Z (or Gen Z) undeniably has the loudest voice and greatest influence on social media. With an average of 8 seconds for an attention span, first impressions matter when it comes to marketing towards these ever-fickle digital natives. As of 2020, Gen Z had $143 billion in buying power一and it’s still growing. But how do you reach this demanding market and earn their brand loyalty? In this session, you’ll learn how to reach the youngest and most influential consumer group in podcasting through popular social media platforms such as Tik Tok and Instagram, and how to position your brand in a way that puts you at the forefront of their tech-savvy fingertips.
Chairperson
Isabella Maxey, Brand Marketing Manager - Resonate Recordings

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