International Lounge in association with Podimo

Latin America is no longer an emerging podcast market. It is already the second-largest podcast audience globally and the fastest-growing region year over year… yet much of the global podcast industry still underestimates or misunderstands it. In this session, Luciano Banchero (Posta) and Manuela Walfenzao (Oronda Studio) present a data-driven, on-the-ground perspective on why Latin America (particularly Argentina, Brazil and Mexico) represents the next major opportunity for podcast platforms, publishers, and brands. Drawing on recent market studies and real operational experience, they will unpack how audience behavior, discovery, video integration, and monetization in LATAM differ fundamentally from US and European models, and why these markets may actually be pointing to the future of podcasting globally.