International Stage

In this session, ad industry leaders from across Europe come together to map the state of podcast advertising in 2026: where budgets are flowing, which markets are maturing fastest, what's holding others back, and how the commercial landscape is being reshaped by new technologies, new measurement standards, and new buyer expectations. Whether you're a creator trying to understand your monetisation options, a publisher building a sales strategy, or a brand deciding where to put your money, this is the session that will tell you where the market actually is, and where it's heading.