In this panel, Treefort Media’s CEO Kelly Garner and Head of Business Oscar Guido discuss how their Audible Original series Moriarty transformed from podcast to global franchise while flipping the world of Sherlock Holmes on its head. With Season 2 in production, the first season is being translated into multiple languages, as well as expanding into scripted TV. Our panelists will talk through the inception of the audio series, the challenges faced during pandemic production, and how beloved characters from the Sherlock canon built a new brand that continues to resonate with audiences worldwide.