Podcasts offer a huge variety of ways to build revenue, avid listeners are highly engaged fans, and reaching them in an authentic fashion can generate significant revenue. From ads, to subscriptions, to merch; there are many opportunities for creators and brands to reach listeners authentically, in the heart of their favourite show. In this session, we will dive in to the many ways that podcasters make their craft pay; highlighting how podcast ads are uniquely engaging compared to other streaming audio channels, and how creators can work with brands in order to reach their fans.