Programmatic advertising is more than a buzz word. It's the future of podcasting. This session will discuss the evolving landscape of programmatic advertising, and how podcasters can supercharge their campaigns. Find out the metrics & processes involved, and what needs to change further to grow this execution method. Expect to come away with key tips to supercharge your next campaign. There will also be the opportunity for you to put forward your questions to The Trade Desk, one of the most advanced programmatic buying platforms in the world today.