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Pixel-based measurement and how it co-exists with GDPR
Is audio ad measurement still possible under GDPR? Spoiler: YES!
Advertisers across the EU, UK, and increasingly the US are eager to expand podcast campaigns into Europe—often relying on pixels to prove ROI. However, many EU publishers hesitate due to GDPR concerns, limiting growth and scalability. Join Podscribe & Oxford Road to explore how pixel-based measurement works, how GDPR affects tracking, and what it means for audio publishers navigating these challenges.
Disclaimer: This session is for informational purposes only, not legal advice. Consult your legal counsel for specific guidance.
Sponsored by:
