Podcasting for Mission : A Framework for the Organizations the Industry Forgets
Most podcasting advice was written for a commercial context, built around audience scale, advertiser appeal, and revenue. But there is a whole category of podcasting the industry has barely named: the shows produced by nonprofits, universities, government agencies, faith communities, professional associations, and other mission-driven organizations, where success is measured in mission outcomes rather than dollars. Drawing on years of work inside that landscape, Richard Fawal unveils the first comprehensive Framework for Mission-Driven Podcasting, a practical, field-tested approach to designing, producing, and sustaining shows in organizations where the primary driver isn't the bottom line, but the top of the org chart. Attendees will leave with a new vocabulary for the work, an operational alignment test they can use right away, and a measurement framework that translates podcast success into the language leadership already understands.
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