BCMA represents the global community of branded content and influencer marketing. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content and influencer marketing ecosystem. Established in 2003, it is the leading global member association promoting the value of branded content and influencer marketing. BCMA leads the debate on what makes great branded content and influencer marketing, how brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback. It assists members to attract new revenue opportunities. BCMA invests in ground-breaking research, training and education which is at the heart of the association. It enables connections with the leading experts in the branded content and influencer marketing industries.
"The BCMA (Branded Content Marketing Association) is delighted to be supporting The Podcast Show, having visited it last year we were so impressed, in fact we can only see the event becoming bigger and bigger. Branded content and influencer marketing is playing an increasing relevance in the podcast community and as a leader in this field, we are delighted to be partnering with The Podcast Show London" Gordon Glenister, Global Head of Influencer Marketing BCMA