Whether it’s an always-on companion format, behind the scenes deepdive, scripted worldbuilding with new narratives, or an unofficial fan show - podcasting can be an invaluable marketing tool for TV, film and visual brands, growing cult-like communities around them. Join Netflix’s Rae Votta, Sky’s Tom Pauc, and Love Island: The Morning After podcast host Indiyah Polack as they discuss how creators are influencing this genre with Listen’s Director of Content, Darby Dorras.