Rise Up Platforms Programme

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Pages to Podcasts: How and Why Traditional Media Has Got the Podcast Habit

25 May 2022
Rise Up Platform 1
Industry Pro , New Creator
Many of the world’s oldest and most established print titles now have successful podcasts and it seems no major media brand is complete without its own pod. We’ll discuss why platforms with existing and often long-time audiences, such as magazines, newspapers and online publications are turning to podcasts. We’ll discover the ways in which audio can, grow and deepen relationships with audiences, and add another level of immersion to any brand.
Chairperson
Jane Garvey, Broadcaster/Presenter
Speakers
Anna Whitehouse, Founder & Podcast Host - Mother Pukka
John Prideux, Director of Podcasts - The Economist
Callum Clark, Head of UK Marketing - Sony Music Entertainment

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