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Alanna Vaughns

Alanna Vaughns

Revenue Partnerships Lead , BBC Studios
Alanna Vaughns is Revenue Partnerships Lead at BBC Studios, where she shapes the commercial strategy behind BBC podcasts across international sales partnerships, ad tech, measurement, and campaign development. She brings together brand strategy, technical fluency, and creative problem-solving to shape campaigns and partnerships that respect audiences, give brands a credible role in the listening experience, and feel true to the audio itself. Previously, she worked at BBC Sounds on podcast publishing and audience growth, and at Market Enginuity in the U.S., supporting ad revenue growth across the public media ecosystem, from PRX and Radiotopia to stations including WNYC, WBEZ, and KCRW. Her work focuses on how podcast advertising can scale across markets while protecting the context, credibility, and listener relationship that make the medium powerful.

Sessions