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Alice Sandleson

Alice Sandleson

Director of Business Strategy , The Observer
Alice Sandelson is Director of Business Strategy and Partnerships at The Observer, where she works to shape the new Observer's strategy and leads on developing and maintaining strategic relationships and partnerships that maximise the new Observer's reach and revenue growth, including audio, content licensing, IP and platform partnerships. Prior to Tortoise's acquisition of The Observer in 2025, Alice was responsible for the business model, growth and revenue of Tortoise's audio and digital journalism. Before Tortoise, Alice was Head of Strategic Partnerships at Founders Factory, a startup accelerator and venture studio, and before that was part of WPP’s transformation team, responsible for growing WPP’s global client teams through innovation and business development.

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