Speakers

Anko Steenbeek is Business Development Director at Dag & Nacht Media, part of the
Podimo Group, where he is part of the commercial leadership driving advertising sales
across one of the Netherlands' most listened-to podcast networks. His work spans direct
partnerships, programmatic sales, and the exploration of new monetisation models for
audio, including video advertising in podcasts, as the boundaries between audio and visual
storytelling continue to shift.
Steenbeek entered the media industry at BrandDeli, the joint venture sales house founded
by Discovery, Viacom and Fox Networks, where he built his foundation in multi-platform
commercial partnerships. From there he moved through Ad Alliance and RTL Netherlands,
where he was among the first in the Dutch market to recognise podcast advertising as a
serious commercial medium, working with Dag & Nacht Media at a time when branded
podcasts were still a genuinely new idea. A chapter at 433, one of the world's largest
football media brands, broadened his perspective on global audience monetisation and
social media at scale, before he committed fully to podcasting.
Following the acquisitions of both Dag & Nacht Media and Tonny Media into the Podimo
Group, Steenbeek has been central to building what is now the largest commercial podcast
advertising operation in the Netherlands, and to establishing the medium as mature,
measurable, and genuinely effective for brands. His perspective on podcast advertising is
rooted in a simple observation: this is one of the few media formats where audiences
actively enjoy the commercials. Host-read advertising, done well, does not interrupt the
experience. It is part of it. That dynamic, he argues, is what makes podcasting a structurally
different and increasingly important part of the global media mix.
Outside of Podimo, he contributes as a board member for one of the largest and last
remaining free festivals in the Netherlands, an event sustained entirely by local businesses
and community support.